I lead our digital marketing efforts by crafting and executing strategies that drive growth in revenue, customer loyalty, and acquisition. My role involves managing budgets, setting goals, and boosting key metrics like site traffic, conversion rates, and social media engagement. I handle content creation for everything from social media to email newsletters and websites, making sure everything stays on brand and resonates with our audience. I keep a pulse on market trends and competitor activities to spot new opportunities and organize marketing activities. I also dive into campaign performance data, use Shopify to manage our online store, and leverage Canva & Adobe Creative Suite for creating standout marketing materials. My knack for writing engaging copy helps ensure our messaging aligns with the brand tone and is optimized for SEO.